WiseWindow summarizes what consumers are saying in real time, eliminating delays associated with traditional market research and business intelligence. Consumers tell us what they’re thinking moment by moment, posting nearly a billion comments per day on Facebook, Twitter, Q&A forums, blogs, and message boards.

To understand what they want, we collect, analyze, and categorize this unstructured knowledge into a mass opinion business intelligence database.

WiseWindow reads all the comments from thousands of industry-specific and related sites. It clusters the comments and sorts them into topical dimensions, creating a picture that reflects what consumers are saying about each industry and the companies, brands, and products within it. The result is a historical database updated in real-time to reflect the latest consumer sentiment.