WiseWindow data gives companies a competitive edge by putting online conversations, the single largest repository of market research ever created, to work. WiseWindow’s data shows what consumers are saying right now, which lets you evaluate your actions. Did our marketing campaign work?

Did our trade promotion have an impact? What is the next killer product?  What is the demand for older products?  You can find out right away.

WiseWindow data also introduces new ideas. For example, one manufacturer figured out which iPad accessories to offer based on what consumers were saying they wished they could have. A game console manufacturer recently found that, according to users, smart phones, rather than other gaming platforms, are their competition.

Because people talk before they act, WiseWindow data fuels predictive models. Our customers have predicted CD and box office sales, election outcomes, and product demand by adding MOBI data as a continuous variable to their forecasting models. For the C-suite, WiseWindow can confirm that a company’s strategy addresses the needs that consumers are expressing. It also fills in gaps in market research and business intelligence data, allowing decisions to be made with more evidence.

By understanding consumers more completely in a more timely fashion, WiseWindow helps you become an agile company that responds faster and smarter to evolving market conditions.