WiseWindow provides competitive advantage through immediate access to consumer sentiment undistorted by biases and preconceptions. Will traditional market research, business intelligence, or keyword search social media analysis change your paradigm?

Not likely. They may help find what you’re looking for (at least sometimes) but can’t tell you anything new.

WiseWindow stretches your understanding. It comes back with a picture of what consumers are saying, which is often surprising. This picture can only be gathered at scale using the kind of textual and statistical analysis WiseWindow employs. As consumer perceptions change, WiseWindow provides new data to continually expand your understanding.

Better still, WiseWindow provides a quantitative basis for understanding opinion. The number of times a certain opinion has been expressed is recorded. The importance of a sentiment can be more accurately gauged and compared with other sentiments. Armed with a complete understanding, you can then focus traditional research on important areas.

In other words, most market research focuses on known unknowns, questions that you think might be interesting. WiseWindow helps unearth unknown unknowns, the questions you never thought to ask.