Tools such as polls and keyword analysis that try to keep track of consumer sentiments and behaviors are expensive, slow, and woefully incomplete. Market research and business intelligence have not kept pace with the digitally powered world.

WiseWindow’s bottom-up, cluster-based, statistical approach analyzes all relevant conversations, drinking straight from the fire hose of online comments across the whole Web. Keyword and survey research only captures a fraction of the evidence.

The WiseWindow MOBI Vibes suite visualizes general trends or highly targeted concepts in specialized domains such as automotive, retail, and many more. You get a rich picture of what consumers are thinking now, matched against a historical record.

These sentiments are organized around detailed taxonomies derived from social media data. This bottom-up approach reflects what consumers are actually telling friends, not just a focus group’s script. WiseWindow data blasts preconceived notions and introduces new directions for analysis.

By reading comments and identifying clusters, WiseWindow creates taxonomies for each industry based on evidence, not guesses. These taxonomies reflect the structure of an industry at a high level. But at a granular level, consumers determine what dimensions are important. WiseWindow seeks out new dimensions and adds them to the taxonomy. In this way, it tracks changes in industry trends, product portfolios, and consumer sentiments in real-time.

We look at what real people are saying rather than getting our information from media moguls. This means that WiseWindow data is bound to surprise you and spark new directions and innovation.