Sample Syndicated Reports
Market Researchers
WiseWindow triangulates the insights you currently collect from quantitative and qualititative research, through the addition of Mass Opinion Business Intelligence™. Only the WiseWindow patented algorithms have the power to discover your brand's share of the total conversation, uncovering the trends and attitudes directly relevant to your brand.
Correlate Market Share and Mass Opinion
For many years, Market Research has relied
on interview and survey-based methods for insight into the effectiveness of a company's market positioning. These techniques will remain critical tools in the future. However, when combined with WiseWindow's massive, layered datasets and multifaceted analysis, market researchers can see the landscapes of their clients' brands with unprecedented resolution.
Extending "Voice of Customer"
Mass Opinion data often correlates closely with future changes in a brand or product's market share. This comes as no surprise; people often leverage the open platforms of the Internet to announce their intentions...BEFORE they act. This kind of opinion comes with a level of conviction and unsolicited passion that can be difficult to extract in controlled environments like focus groups.
Other kinds of online discussions range from users asking support questions to experienced prosumers giving advice about which products to purchase. Whatever the conversations might be, the WiseWindow algorithms hear them ALL, and learn to understand which topics, attributes and of course, products and brands are really relevant to the consumers in a given industry.